Swedish fintech giant, Klarna, takes an innovative leap in corporate communication, replacing human executives with AI avatars
In the era of digitization and artificial intelligence, corporates are always seeking innovative ways to keep their audience engaged and enticed. With this in mind, Klarna, the Swedish fintech behemoth, came up with a groundbreaking idea to present its earnings.
The company replaced its human executives with AI avatars to conduct the earnings release. The AI avatar used for this task wasn’t just any generic avatar; it was a detailed, photorealistic depiction of Sebastian Siemiatkowski, the CEO of Klarna.
This unconventional move by Klarna adds a new dimension to corporate engagement. It mirrors a deeper plunge into the world of AI, where digitization is not just confined to operations but has started to usher into corporate communication. The use of an AI avatar was not merely for aesthetics or shock value; it was a testament to Klarna’s commitment towards embracing artificial intelligence in every available sphere.
In essence, Klarna’s use of an AI avatar to present earnings reflects a new age of digital transformation where artificial intelligence and corporate relations go hand in hand. It opens up a wide arena of opportunities and innovations, thereby setting the stage for future evolution in the corporate world.
This audacious move endorses Klarna’s relentless pursuit of innovation and underlines its readiness to lead in the AI-infused future of fintech. Yet, while the use of AI in corporate presentations and communications may seem far-fetched to some, such steps offer an exhilarating preview of the potential possibilities that future technology beholds.
- •Klarna used an AI avatar of its CEO to deliver earnings, it said techcrunch.com22-05-2025