Bluesky Revels as Their Zuckerberg-Mocking Tees Eclipse Sales of Custom Domains
In the realm of eCommerce, it’s not unusual for the unexpected to outshine the tried-and-true. Cue: Bluesky, a small company known principally for its custom domain provision, entering into an unforeseen chapter of success.
What’s driving this new wave of revenue? In a delightful twist of irony, it’s the company’s Mark Zuckerberg-mocking T-shirts. The quirky merchandise, branded with tongue-in-cheek jabs at Facebook’s CEO, has eclipsed the company’s sales on its main service - custom domain sales.
The fact that the caricature T-shirts are outselling a service like custom domains, previously Bluesky’s mainstay, speaks volumes of the capricious nature of public interest and consumer behavior. It’s a case where jest and rebellious spirit overtake practicality, making light of a profound socio-cultural phenomenon - the role and influence of tech moguls in our lives.
While this chapter in Bluesky’s journey illustrates the transformative power of humor and relevance in business, it also serves to inspire. For all those startups out there, the question becomes, what’s your facetious T-shirt moment, and are you ready to seize it?
- •Bluesky made more money selling T-shirts mocking Zuckerberg than custom domains techcrunch.com19-03-2025