Achieving Spotlight Brilliance: How to Create a Custom Side Event at the TechCrunch All Stage 2025 in Boston

Holding a side event during the TechCrunch All Stage 2025 in Boston proffers the grand opportunity of placing your business directly in the line of sight of technophiles, industry leaders, and investment gurus. There’s no table number to get lost in, no allotted time slot where you might be interrupted — it’s all about you.

Achieving that spotlight brilliance does not come without its challenges. Your event must be so gripping that it entices attendees away from the main stage. Think not of just designing an event — envision curating an experience. It must offer the right blend of education, networking, and entertainment to make it worth their time.

First off, craft the context. Who is this for? Investors? Customers? A mixed audience perhaps? Granular knowledge about your audience and their preferences help shape the event. Building your event from the user-up can guarantee relevancy and interest.

Then comes interaction — there must be several interactive elements designed to engage the audience at various levels. The best side event isn’t a one-way broadcast but a multi-touch, immersive experience for your attendees.

Finally — and maybe most crucially — it’s vital that you publicise your event. Leverage social media, email campaigns, media outlets, and word of mouth. Build the excitement; create the buzz.

Follow these guidelines and your side event at TechCrunch All Stage 2025 won’t just be another event — it will be a captivating spectacle that reflects your unique flair and vision.