Unraveling the Financial Maze and Profiteering by McKinsey: A Close Look at the Neom Project's Bumpy Ride
Dubbed as the city of the future, Neom, the ambitious project in the heart of Saudi Arabia, is believed to be in the grips of a harsh financial storm. Ironically, this same situation seems poised to be a lucrative opportunity for the multinational management consulting firm, McKinsey & Co.
Neom, proposed as a beacon of innovation and tech-focused development, was intended to transform the Saudi economy and position it as a global leader in diverse sectors. However, the project now hangs in the balance as mounting costs and unforeseen challenges put a question mark over its viability.
As the financial clouds hover ominously over the future of Neom, McKinsey’s involvement and gain raises questions on corporate gains amid large-scale uncertainty. The unfolding saga of Neom and McKinsey is one that juxtaposes adversity with opportunity, providing a fascinating lens into the dynamics of large-scale infrastructural projects and corporate strategy.
- •Neom is reportedly turning into a financial disaster, except for McKinsey & Co. techcrunch.com10-03-2025