Revolutionizing AI in Enterprise: Salesforce Unveils Agentforce 3 with Unprecedented AI Agent Observability

Published: 02 Jul 2025
Enter a new era of digital workforces, as Salesforce introduces its groundbreaking Agentforce 3 to boost enterprise AI efficiency.

In a digital leap forward, Salesforce unfurls the latest iteration of its AI agent platform, Agentforce 3. Addressing major challenges in deploying digital workforces across enterprises, the release offers a look under the hood at AI agent activity and enables secure operation across corporate systems. Salesforce’s command centre offers a live look at AI agent performance, while assistance for interoperability standards means digital agents can work seamlessly with numerous external business tools.

The meteoric rise in demand for AI agents is not without reason. Over just half a year, Salesforce data shows a staggering 233% surge in AI agent usage. More than eight thousand customers are now utilizing this advanced technology, and early adopters are seeing tangible volumes of return on investment.

Jayesh Govindarajan, EVP of Salesforce AI, underlines the fact that AI agents have moved from experimental deployments to being significantly integrated into the fabric of enterprises. The announcement regarding the Agentforce 3 upgrade was met with anticipation and excitement as the platform promises boosted intelligence, heightened performance, and increased transparency, trust, and accountability to all Agentforce deployments.

Among the big corporate names to embrace this AI revolution is PepsiCo. Its strong relationship with Salesforce has enabled the brand to expediently capitalise on AI agents. The refreshingly straightforward approach offered by Agentforce has the potential to redefine back-end operations and vastly improve the end-user experience.

Furthermore, Salesforce’s Agentforce 3 addresses a critical need in the arena of enterprise AI — the lack of visibility into digital worker performance and the effect on business outcomes. This latest release brings invaluable real-time monitor management and control over AI agents, thus empowering businesses to make data-driven decisions and unlocking the full potential of their nested AI capabilities.