Video Startup, mmhmm, Rebrands as Airtime, Launching an Exciting Array of New Products

Published: 25 Apr 2025
The unique video startup founded by the Evernote creator, previously known as mmhmm, metamorphoses into Airtime, marking the transition with the launch of some robust products.

Refashioning and growing, the video startup curated by none other than the founder of Evernote, previously recognized as mmhmm, has rebranded to Airtime. This evolution signifies a significant phase in the company’s trajectory, marking the birth of a period filled with innovation and expansion. But that’s not all. There’s more to the big reveal than just a name change. Symbolic to this transformation, Airtime flagged off the launch of some remarkably performative and robust products. Each of these innovations is groundbreaking in its own right, serving to amplify the company’s ethos of creating high-quality video solutions.

Sharpening the edge it already holds in the industry, Airtime’s rebranding and strategic launch of new products are set to cause ripples and alter the competitive landscape considerably. The video startup’s ability to evolve, rebrand, and swiftly follow up with the introduction of innovative products demonstrates a keen understanding of market dynamics and an unyielding determination to stay ahead of the curve. In these fast-changing times, Airtime is a testament to the notion of not just surviving, but thriving through innovation and agility.