Embracing the Weird and Wonderful: How Modern Startups Use Eccentric Names to Stand Out
In the bustling universe of startups, where competition to stand out can be cutthroat, names take on an unexpected significance. While offerings such as Runna, GetYourGuide, Woofy, Balloony, Boop, and Barkibu immediately convey what they’re about in the consumer tech arena, B2B software enterprises often grapple with a different challenge - what do you name a tool engineered for managing customer relationships, or overseeing supply chains? Hence, founders often resort to less satisfying yet descriptive names like Salesey, Comply1, or SupplyChaine.
A carefully chosen name not only gives a business its identity and helps it stand out in a crowded market, but it can also be a persuasive tool in fundraising endeavours. After all, who wouldn’t be intrigued by a startup called Multiverse Computing or the mysteriously alluring Black Forest Labs? A unique name can come as an express ticket to eliciting investor interest and encouraging potential clients to explore a startup’s offerings. In this era of rapid technological advancements, it seems that apart from innovative solutions, startups also need to pack a punch with imaginative nomenclature. Dare to be different has never been more relevant.
- •Startup names are getting sillier and I endorse it sifted.eu16-06-2025