The Controversial Unravelling of a16z- and Benchmark-Backed Startup 11x's Customer Records
Deception is not a business plan, yet an unsettling trend is causing ripples in the tranche of venture capital-backed startups. On the spotlight is 11x, a company that was cherishing the financial backing of the giants in Venture Capital, a16z, and Benchmark. This startup though, seems to have ventured into the realm of misrepresentation, allegedly claiming customers that exist only in the realm of fiction, not fact.
This misstep could well be a game-changer, questioning not just the credibility of the company, but also those prestigious venture capitalists’ judgment that supported it. It’s a bitter pill to swallow, particularly as this revelation could potentially destabilize confidence in the industry and make future investors more skeptical.
The implications of this crisis of confidence are far-reaching. For other startups in the venture capital sandbox, the bar has been raised. No longer can false claims go uncontested. With this discovery, ethical business practice has shot to the top of the agenda, bringing a whole new meaning to the phrase ’trust but verify.'
Indeed, it serves as a stark reminder for both startups and investors, that it’s not just what you do, but how you do it that matters. In the house of business, integrity is a key foundation, and once that cornerstone is cracked, restoring trust can be an uphill climb.
In the grand scheme of things, the saga of 11x may well serve as a stern lesson for other startups and a wake-up call for investors to be more thorough in assessing claims. After all, the occasional exaggeration might be par for the course in the high-stakes game of startups, but outright deception can never be excused.
- •a16z- and Benchmark-backed 11x has been claiming customers it doesn’t have techcrunch.com25-03-2025