Deel Raises the Stakes in Rivalry War by Accusing Rippling of Reputational Subversion
Global payments platform, Deel, has had a dramatic face-off with rival company Rippling, accusing them of a strategic campaign to damage its standing in the industry. This adds a fresh layer of intrigue to the spirited rivalry between the two tech firms, which are both making strides in their respective niches.
The accusations stem from Deel’s belief that Rippling has systematically orchestrated tales of dissatisfaction and alleged failures from Deel’s clients, with the express intent of tarnishing its business reputation. While the specifics of the feud remain under wraps, the revelation hints at much deeper-seated tensions between the two corporate powerhouses. Rippling, a well-renowned payroll processing company, has yet to respond to the controversial accusations.
Amid mounting allegations and counter-allegations, the rivalry raises questions about the extent to which companies will go to carve out market share and outshine competitors. The feud also lays bare the tactics some firms employ to undermine their rivals in an era of unrelenting corporate competition. As the war of words heats up, all eyes remain on the rippling effects of this brewing battle.
- •Deel escalates fight with Rippling, accusing rival of plot to undermine its reputation pitchbook.com29-04-2025