GameStop Rides the Bitcoin Wave: Makes a Whopping $500 Million Investment in Bid to Revitalize Its Economy

Published: 29 May 2025
GameStop has made a strategic move into the cryptocurrency sphere, investing a staggering $500 million in Bitcoin.

Prepared to brave the stormy seas of digital assets, GameStop has announced it has placed a massive bet of $500 million on Bitcoin. This staggering investment in the cryptocurrency comes as the video game retail giant grapples with staying relevant in an age where digital gaming is the norm and physical retail faces extinction. In the process, the company has seemingly decided to defy traditional stock market wisdom and diversified its treasury reserve assets in a dramatic way.

GameStop’s foray into bitcoin isn’t as random as it may seem. Faced with annual declines in net sales, GameStop informed its investors back in March that it was tweaking its investment policy. The intention? To include the powerhouse cryptocurrency, Bitcoin, as a reserve asset. This recent move reveals GameStop following through on its pledge, injecting a massive sum into the ever-fluctuating crypto market.

Yet, amidst the unabated embracing of digital currencies, voices of concern are rising. Critics argue that this new affinity for cryptocurrencies could be manipulated for personal gain, hence jeopardizing national security and public trust. But without bipartisan support, such concerns float in a sea of legislative deadlock.

Bitcoin’s meteoric rise in May with all-time highs cracking the $110,000 mark showcases the potential of digital currencies. Major companies like Tesla, Coinbase, and Block have already jumped on the bandwagon, each holding over $1 billion worth of Bitcoin. Now, GameStop follows suit, making a robust move in an unpredictable yet potentially rewards-rich domain.