Apple's Groundbreaking Plan to Roll Out iPhone 18 in Dual Phases in the Year 2026
The tech titan, Apple, known for its forward-thinking approach and groundbreaking product launches, plans to shatter the mold once again with it’s iPhone 18 launch planned for 2026. However, this isn’t your run-of-the-mill product introduction. Apple intends to implement a novel strategy of splitting the iPhone 18 launch into two distinct phases. This groundbreaking plan symbolizes a significant shift in the standard product rollout methods the tech industry has followed for years.
Dividing the iPhone 18 introduction into two stages depicts Apple’s perpetual journey of innovation and its constant push against the status quo. Implementing such an approach is indicative of the company’s strategic thinking. Could it be a way to keep the spotlight on the product for a more extended period? Or is this just another attempt to catapult the iPhone’s popularity to unprecedented heights? Only time will tell.
- •Apple plans to split iPhone 18 launch into two phases in 2026 techcrunch.com05-05-2025