Unlocking Industrial Opportunities: How Cartken Shifted Its Autonomous Robots from Food Delivery to Manufacturing
Remember Cartken? That name was formerly associated with autonomous robots zigzagging through college campuses and Tokyo’s labyrinthine lanes, delivering meals to the famished and the busy. Now, they’re shaking up traditional industrial operations in an unexpected twist of business model evolution. In this surprising overhaul, co-founder and CEO Christian Bersch reveals his long-held intent to deploy Cartken’s robots in an entirely distinct terrain – the industrial sector. They didn’t have to wait too long, with companies from various industries showing immediate interest in deploying their artificial intelligence (AI) guided machines in factories and laboratories.
As the popularity of their robots grew within ZF Lifetec, Cartken realized that they had tapped into a wellspring of opportunity greater than they’d initially imagined. They found that refashioning their robots for an industrial setting was practically a walk in the park thanks to their AI technology, which had been honed through years of navigating myriad terrains and weather conditions during food delivery tasks. The realigned business model from delivery operations to industrial applications saw continued success, proving the versatility of autonomous robots when paired with a strategic, adaptable business approach.
Even as Cartken enjoyed the robust demand from their industrial associations, they continued to retain a foothold in their original domain – partnering with food delivery giants like Uber Eats and GrubHub for last-mile delivery services. By straddling two sectors, Cartken is rewriting the rules for autonomous robots and carving out its unique niche in the evolving technosphere.
- •Why Cartken pivoted its focus from last-mile delivery to industrial robots techcrunch.com20-07-2025