From Hashtag Challenges to Hollywood: How Four TikTok Creators Landed Original Series with Peacock

From creating viral dance moves to pioneering unique, often quirky, storytelling mechanisms, the creators on the social media platform TikTok have long seized the reins of online content creation. Now, in a trailblazing leap from social media to traditional television, four of these creators are charting new territories. Having been nurtured and trained by NBCUniversal’s streaming service, Peacock, these TikTokers have managed to score their very own original series, causing a seismic shift in the content creation landscape.

The move also offers TikTok creators a unique opportunity. Once confined to their bite-sized, minute-long video formats, these creators now have a broader canvas to narrate their stories - the television screen. By marrying the virality of TikTok content and the mass reach of television, Peacock is not only dabbling in content innovation, but also paving the way for a blended, dynamic future of entertainment.