Cello & Lightspeed Applaud the Titans: GTM10 Awards Honor World’s Best in Software Go-To-Market Strategy

Published: 27 May 2025
Pioneering software firms Cello and Lightspeed have announced the winners of the GTM10 Awards, celebrating global expertise in go-to-market strategy.

“Innovation takes the stage! In an industry riveting with competition and rapid technological advancements, Cello and Lightspeed spare no effort in recognizing the movers and shakers who are defining the go-to-market landscape. The two leading software companies have crowed the winners of the GTM10 Awards, an initiative designed to highlight and celebrate global GIT (Go-To-Market) leaders in the software sector.” “By emphasizing GTM strategy, these awards capture the essence of business success in this digital era. They create a platform for industry leaders to get recognized for the critical role they play in determining the right product for the right market at the right time. This award is a testament to the winners’ strategic prowess, customer understanding, and a relentless drive to succeed in an increasingly complex market.” “While recognizing the individuals and companies that have set sky-high standards for GTM strategy, Cello and Lightspeed also underline the need for innovative thinking and agile digital strategies in today’s highly competitive business landscape. The GTM10 Awards, thus, stand as a beacon, guiding the software industry towards creating more value for customers and maintaining a competitive edge over contemporaries.”