Instagram Beefs Up its Search, Spices Up Rivalry with TikTok

There’s a race on the internet highway; the trophy? The attention and loyalty of billions of global users. Instagram, a notable player in this digital race, is not ready to back off, especially from a gripping rivalry with TikTok, the short video sharing sensation that’s taking the virtual world by storm. “We’re not trailing behind”, it seems to declare and in a bold move to emphasize this fact, Instagram is beefing up its search capabilities.

Previously, Instagram’s search function was rather limited, allowing users to search only for profiles and hashtags. The expansion of such capabilities is expected to engender a transformation in user experience, making the photo-sharing platform a more robust place for discovery and exploration. This significant upgrade marks an audacious effort to stay competitive with TikTok, which is often lauded for the ease with which users can find and enjoy content.