A Dive Into the Expansive Online Realm of Apple TV’s Hit Series 'Severance'
In recent times, Apple has been tenaciously broadening the narrative universe of the hit Apple TV+ series ‘Severance.’ By harnessing the strengths of their platform, they’ve been cleverly dishing out supplementary content that bolsters the intrigue and evokes deeper interest in the show. However, it’s not just the tech behemoth orchestrating this digital expansion. An enthusiastic fanbase is also contributing, enhancing the immersive experience through their interpretations and discoveries. This multi-platform approach is redefining storytelling techniques and viewer engagement.
Predating ‘Severance,’ the acclaimed TV series ‘Lost’ had also leveraged the potential of online tie-ins to further the narrative. ‘Severance,’ however, differentiates by offering a clear direction to its storytelling, assuring viewers about the defined journey and end to the show. This reassuring transparency adds charm to the thrill of figuring out myriad online clues.
Among the various supplementary components, an interesting one is a companion story titled ‘Severance: The Lexington Letter’ offered by Apple Books. It features a tell-all account from a character discovering malevolent truths about her employer, Lumon Industries. Other engaging additions include orientation booklets for fresh recruits, depicted through a different, dark version of Microsoft’s Clippy. Also notable is ‘The You You Are,’ another supplement from Apple Books, integral to the storyline and shedding light on the existential journey of the characters involved. The combined cross-platform narrative of ‘Severance’ underlines a new era of comprehensive storytelling- a testament to Apple’s innovative prowess.
- •Explore the online world of Apple TV’s ‘Severance’ techcrunch.com22-02-2025